Beauty consultants are usually irritatingly flawless creatures of perfection, so Benefit’s pocket-sized pixie-chick was a refreshing surprise when she popped up, flustered, from behind the counter, her tiny hands covered in glitter, gloss and chipped coral polish. Conscious of her grubby hands and messy elfin crop she shook both simultaneously and giggled nervously, flashing me a charmingly apologetic smile. Glossy lollipop pink lips… check. Flawlessly doll-like apricot complexion… check. Bambi eyes and thick, fluttering lashes… check. Demeaning ‘I’ve just looked you up and down and concluded that I’m better than you’ beauty consultant superiority attitude? No sign of it. Chatting away as she dusted, powdered and painted with her sweet-box palette of colours, she exuded gamine charm and an infectiously girly passion for cosmetics. She certainly perfected the art of convincing me I needed every single product, and revived my faith in the brand as the pioneer of all things pretty, girly and sinfully unnecessary…
The Essentials
Big Beautiful Eyes: A Contour Kit (rrp £21.50)
Let’s face it, all-in-one ‘wonder-products’ rarely live up to expectations. How often we are sucked into the moneysaving appeal of multiple products which are convenient, time-saving and handbag friendly, only to find that each product is disappointing in size and effectiveness. Big Beautiful Eyes is a rare exception to this rule, succeeding because its products are carefully chosen, each the perfect companion to the next, each an essential…and it looks pretty too.
The slimline case is adorned with cute ‘how-to’ illustrations and a good-sized mirror and even closes with a magnetic fastening to ensure it will not leak in your purse or makeup bag. The kit contains a concealer perfect for under-eye circles but rich enough to cover blemishes, in a universal medium beige tone (the equivalent to Benefit’s shade 02) with its own concealer brush.
Next is a one-shade-suits all shimmering rose beige eyeshadow which can also double as a highlighter for cheeks and décolleté. This is the sort of shade which every girl should have in her makeup bag but doesn’t because it is surprisingly hard to find in a long-lasting formula. The kit also contains a darker brown shade suitable for contouring, and a matte medium brown powder which can be used as a shadow, liner or brow shader. There are two eyeshadow brushes included, a soft one for coverage and a firmer one for lining and defining brows. The look achieved by following the how-to guide included is Bambi-like and natural enough for everyday wear, although the look can be glamourized for evening by adding heavier liner and dramatic mascara. What more can a girl ask for?
Highbeam: Luminescent Complexion Enhancer (rrp £17.50)
You may have heard of Benetint, Benefit’s cult ruby red lip and cheek stain which is considered a beauty essential by thousands of English Rose complexioned girls. The trouble with the shade is that it is suitable only for paler skintones. Highbeam is the brand’s solution for highlighting tanned or olive skintones, although it can also add an ethereal glow to paler and cooler skintones. The shade is a pearlescent silvery-pink which catches the light without looking tacky or greasy. The nail-polish shaped bottle makes the product easy to apply and long-lasting, as well as adding an irresistible vintage chic to your dressing table.
The New Addition
Love Your…Lipgloss (rrp £14)
These lipglosses are not complete newbies to the range, but have been given a style overhaul for 2010. Gone are the bulky tubes, too-thick formula and sparkle overload… packaging is now minimalistic and streamlined, shades are bright and LA glossy without being sticky or annoyingly glittery, and the formula glides on smoothly, moisturising lips to ensure the product lasts and lasts. In the makeup market, lipgloss is perpetually popular and competition between brands to create the ‘It’ product is consistently fierce. Benefit hits the mark due to its relative affordability despite still being widely considered a luxury brand, and the mass appeal of its Hollywood-inspired packaging. The top 'I want what she's got' shade? A shimmering mauvey pink cutely named 'kiss you'.
With this year still in full 'austerity chic’ swing, the benefit of Benefit is its 'I want it…and I can afford it!' factor: pretty pastels, elfin charm and products that actually work without the guilt-factor and hefty price tag. Perfect!