Do you Coco?

Madonna does, and that’s good enough for me.

Vita Coco, launched in 2004, is a 100% pure coconut water, super-glam equivalent to isotonic sports drinks. It contains 700mg of potassium per serving, the equivalent of 2 bananas and 15 times more than an average sports drink such as Lucozade. Naturally sourced, it is also free from the sugar and chemicals plied into leading brands and is competitively priced at around £1.69 a carton (available from Holland and Barrett).

Ok, so, it may be good for you, we all love a celebrity-endorsed health fad and admittedly this one is REALLY yummy with no discernable downfalls…

But is it really worth a blog post?

I’ll keep it brief, ladies…this is why its hot.

1. It is a proven metabolism booster…so HELLO, weightloss.

2. It detoxes the body, hydrates, replenishes after physical activity and boosts poor circulation.

3. It makes skin smoother and clearer by smoothing out the functioning of your intestines, apparently.

4. Gym-going celebrity followers include Halle Berry and Kristin Cavallari. Madonna and Demi Moore were so taken with the product that they invested in the business, so you really are getting Moore for your money…

A slimmer waist, less sugar, better skin and the kudos of carrying the coolest drink since Kate Moss stepped out with Skinny Water? I predict this summer will be coconut crazy, so stock up whilst you can…and pretend you’ve been drinking it for YEARS.